The way a website looks is the first thing that attracts people, so a website must look striking and exceptional. Web makers make use of colors, photos, images, background, font style, shapes, curves, bullet points, watermarks, shading and bordering to enhance the appearance of a web page. Themes, animations, frames and other graphic elements also come into play. Text content does not play a major role at this point, although you must keep in mind that websites are visited due to the written material or content and not necessarily because of the website's looks, appearance or graphics.
There are many styles and ways to design a website. A wide range of graphic designing material is available. Various shapes, backgrounds and font styles are available to web or graphic designers so that they can easily accomplish their task. Web designers should have a sense of what kind of design the website requires. In many web designs, the graphic designs are essential. In other websites, however, the graphics design is only a secondary concern. Official websites or those with a specific purpose like social forums, tutorials, informative content, encyclopedia, etc. demand less graphic designing. Books and magazines are also published in their specific sites and do not demand much graphics.
Websites for educational purposes like those of different schools, colleges and universities contain detailed information about their institutions. General information about the institution, departments, courses, faculty, admissions, fee structures, results, etc. are made available. They have more text content compared to graphics.
Graphics requirement depends on the industry you are operating on and your target audience. If you are from the entertainment industry and your target is to entertain and amuse teenagers, adolescents and kids, then fun seeking, songs downloading, beauty tips, fitness, health maintenance and games must be incorporated in the website. The website requires more graphics to enhance its appeal. Kids' websites should be colorful and highly animated to attract the children's interest and make them want to visit again. It is the job of the web maker to manage the text content and graphic requirements of the website that they are operating.
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