When someone visits your website, he or she will want to easily find what they are looking for. If your website makes it difficult for them to find what they are looking for, they will leave your site and go to your competitors. Now, let me share with you 10 tips to make your website user friendly.
1. Make sure your images don't take away all the focus. If you want your website visitors to take action, you need to make sure that they are presented with the right information. Don't make them think.
2. Use powerful headlines. Great headlines capture the attention of people. So ensure your headlines are interesting to get people to read the rest of the content on the page.
3. Choose the right font size and color. The text on your website should be easy to read. Try to use a white background for your website.
4. Make sure that your navigation bar is prominent and easy to use. First-time visitors to your website must be able to navigate to key pages within 1 to 2 clicks.
5. For text, don't use images. Search engines cannot read the words in an image and this will affect your search engine rankings. So always use text for your content.
6. Use captions on images in case they don't show up on browser.
7. Always provide contact information on your website so that your prospect can contact you easily.
8. Include a sitemap. Sitemap makes it easy for Google and website visitors to find other pages of your site.
9. Proof read the content on your website. Before you publish your website online, you should get someone else to proof read the content for you. Frequent spelling and grammar mistakes turn people off.
10. Keep multimedia and image file size to the minimal. Large file sizes make your site loads slower and this can be a great turn off to people who have slower internet connection.
Website usability is something you cannot compromise when it comes to web design and development. So make sure that your web designers know about the points mentioned above.
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing web design singapore service.
Check out more web design portfolio here.
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