Thursday, July 16, 2009

Google Sites - A Free No-Hassle Option for Business Owners

If you own a business, you most likely want to bring in business from the Web. You also want or need a website. But the problem is most of your options take too much time or cost too much money. So you're still frustrated and still don't have a website.

An option is Google Sites. As the name suggests, it's a site made by Google. There are four reasons why Google Sites are great if you want a website right away but don't want to waste time or money. There's also one problem with them (which is actually not that hard to fix).

Here are the strong points:

1. It's free. That includes hosting, which usually costs about $70 a year and is tough to set up if you've never done it. Nor do you have to worry about buying the website design, so you're not getting whacked for a design that just looks nice to programmers.

2. Google Sites are quick and easy to set up. Usually, you have to do a ton of work just to get a site just up and running, or you have to know HTML. With Google Sites, you don't need to know any programming. You can put a functional site on the Web with just the brass tacks you need, and worry about changing it around later when you feel like it.

3. Your site isn't covered with ads. Many business owners get duped into buying pre-built sites for free or cheap. There's a catch: the outfits that sell these sites don't tell people ahead of time that they're covered with ads and logos. Google advertises in plenty of places, but not on Google Sites, which are clean and ad-free.

4. It's simple, clean, and Google-friendly. A lot of sites are littered with flashy trinkets that distract customers or irritate them until they leave. The layout is straightforward, which is good for when customers go to the site. The behind-the-scenes wiring (the coding) is efficient-which helps you on the rankings.

The only downside is you get a bad website name when you create your site. Google automatically gives you a name like "sites.google.com/site/yoursitename." That's too long and confusing. If your name is that difficult, potential customers won't remember how to get to your website, or they might not be able find it in the first place. There's a way to get a better, simpler name. It's kind of involved, but easy if you know how to go about it.

Especially if you get around the issue of the way-too-long name, getting a Google Site is the shortest, cheapest way I know to get a solid website up and running for your business.

Philip Rozek invites you to watch a free video at http://www.letsgetyoufound.com on how to get a Google Site for your business. He will also show you how to get a short, simple name for your Google Site, and more.