1. You website is available 24 7 365 - no need to open or close your store, your website is like another office that opens 24 hours. With a website, you can literally make money while you sleep.
2. Convenient for your customer - people shop online more and more everyday since technology allows us to become lazier. Who want to get up, drive your car through traffics, walk around the mall, drive yourself back through traffics...that is a lot of time to waste.
3. Credibility and professional image - if you don't have a website, people will think your business is not 'real' and decide not to buy your products. Building a website will help you enhance the trusts in your potential customers.
4. The future is automation - a website is a self-service medium where people can do all the shopping, check out by themselves. You can save lots money by not hiring employees for your store.
5. Cheaper than print advertising - your website costs are not that much compare to other means of business promotion. You website also have a longer existent time thus more exposure to potential clients.
6. Easily changed or modified - you can change details on your website anytime you like. It is much easier to change the price of the products, special offers, remove less profitable products, update contact information... You can't do that with flyers or brochures.
7. Can be found by search engine - when customers look for products they want, your website can reach your clients through search engine by using keyword optimization.
8. Target wider audience around the world - you can have a more diverse customer base because anybody can access your information anywhere and anytime.
9. Growth opportunity - you can attract future investors to your website when your business grow.
10. Easy customer feedback - customers can leave comments and feedbacks about your product, you can communicate with them easier and free through emails
11. No need to buy upfront stock - save lots of money by not buying lots of stock for your store. You can send your customer directly to the specific product they want to buy. For a small business opportunity, building a website is what you must do.
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